Search Engine Optimization (SEO)

A beautifully designed website built on the latest technology won’t help your brand reach your target market unless optimized for maximum performance. The best SEO results in your brand’s constant visibility. This includes On Page SEO (keyword strategy), Off Page SEO (linkbuilding) and Technical SEO (incorporating the latest web technology and best practices into your website). Additional forms of SEO include Local SEO and Mobile SEO.

Keywords

Your website must include those keywords (words or phrases) being used by those searching your brand’s products and services. That’s where content marketing via website content and blog posts become important. Regularly researching keyword trends is essential to reach and maintain constant brand visibility. Even if your site ranks on the second or third page of Google or Bing, you can be assured some of your competitors will be on page one!

Backlinks

Backlinks, incoming (or inbound) links to your website from other “relevant” websites, builds both brand authority and trust in your products and services over time. Off Page SEO is essential to ranking high on search engines.

Technical SEO

Technical SEO encompasses all “technical aspects” of the website. This includes a current XML sitemap, ensuring your site can be and has been crawled & indexed by search engines, includes a canonical tag and solid website architecture. Likewise, fast load speeds, user-friendly navigation and avoidance of duplicate content are all relevant factors.

Local SEO

A site optimized for Local SEO will foster top rankings for “local” searches. This includes current “Google My Business” and “Bing Places for Business” profiles as well as ensuring that other common directories and map listings (Yelp, Manta, Mapquest, etc.) are correct. Physical addresses, phone numbers, URL’s and business hours are all important

Content… Did we say it’s Important?

Google, Bing, Yahoo and DuckDuckGo (and many other search engines) award brands and websites with higher rankings for generating original, relevant and professionally written content. Accordingly, regularly producing such content and pushing to your website, social media platforms and other digital locations greatly improves your search results. We strive to make you the “neighborhood authority” or industry expert.

First, we develop a content roadmap that defines the content’s goals and key performance indicators (KPI’s). Next, we study your target market and customer profiles. Then, we analyze and audit your current content and compare it relative to your competitors. Based on the results, we develop fresh, original content that we then post. Once content has had time to indexed by search engines, shared and viewed across your platforms, we measure & assess performance to improve the next round of content development. In reality, content marketing is a continual cycle that never really ends.

We ensure that content is industry specific, includes relevant keywords used by your target market and conveys your brands unique value proposition when appropriate. Importantly, all content will be developed consistent with your brand’s values and established identity.